John Fareed with Bob Gilbert, President and CEO of the Hospitality Sales and Marketing Association International

John Fareed with Bob Gilbert, President and CEO of the Hospitality Sales and Marketing Association International

“Driving Rate and Revenue Through Social Media: 5 Winning Tips in 25 Minutes”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, presented a breakout session at the Hospitality Sales and Marketing Association International’s 10th Annual Revenue Optimization Conference. The program title was “Driving Rate and Revenue Through Social Media: 5 Winning Tips in 25 Minutes.” In this up-to-the-minute presentation, Fareed discussed why social media has become the single most important marketing tool for the hospitality, travel and tourism industry; reviewed the emerging trends and available tools; and demonstrated how hoteliers can use the latest in technology to build revenue and promote their business. The event was held at the Hyatt Regency in Minneapolis, MN.