“Social Studies: Generating Demand From The New Generation”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, participated on a panel at the 5th annual Hotel Data Conference. The program title was “Social Studies: Generating Demand From The New Generation.” The panel discussed the importance of social media, how it is being utilized to engage guests, and the methods hotels and resorts are using to convert these interactions into bookings. The event, held at the Loews Vanderbilt Hotel Nashville, September 3-4, 2013, was hosted by STR and HotelNewsNow. The panel was moderated by Megan Sullivan, Lodging Magazine with fellow panelists Josh Steinizt, Revinate; Edward Perry, Worldhotels; and Michael Bennett, KSL Resorts.