“Learn. Market. Measure. Repeat. Strategic Marketing Planning for the New World”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, presented a keynote at Chartres Lodging Group’s 2016 Leadership Summit on the topic of strategic market planning and how it can positively impact hotel NOI.

Additional guest speakers included Sam Badha, former Vice President of Operations, The Taj Group of Hotels; Todd Montgomery, Principal, Executive In-Residence and Instructor, Oregon State University, and a respected revenue management consultant; and Christopher Hemmeter, Managing Director of Thayer Ventures.

The event was held March 9th and 10th, at The Carneros Inn, in Napa Valley, CA.