“HSMAI to Honor JFHC LLC with Two Golds and a Bronze Award in 58th Annual Adrian Awards Competition”

The Hospitality Sales & Marketing Association International will recognize John Fareed Hospitality Consulting LLC with two gold and a bronze Adrian Award for marketing excellence for its winning entries in the 58th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.

This year’s contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry.

The awards are being presented in recognition of the firm’s “Metamorphosis” repositioning campaign for the Novotel New York Times Square.

HSMAI will pay tribute to John Fareed Hospitality Consulting LLC during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23rd, 2015.

“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We saw imaginative campaigns that got results in all categories, and we’re excited about honoring this year’s Adrian Award winners in February.”

In addition to commending John Fareed Hospitality Consulting LLC’s award-winning work, the Gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.

Visit www.AdrianAwards.com for more information on the event and competition.

HSMAI is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. John Fareed currently serves as Chairman of HSMAI’s International Foundation Board of Trustees.