Boutique Design retained John Fareed Hospitality Consulting LLC to develop and implement a strategic market planning process.

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Boutique Design, the leading brand in the global hospitality design industry, has retained John Fareed Hospitality Consulting LLC to develop and execute an effective strategic market plan designed to reposition current assets, conceptualize and implement new product offerings, and continue building on the brand’s success within the hospitality design community.

Boutique Design’s magazine features major hospitality projects, industry news and products which are relevant to the industry in each of its bi-monthly issues; while Boutique Design’s events and trade fairs, which include the highly successful BDNY and BDWest, provide the international design community with an invigorating perspective on today’s hospitality interiors through interactive educational sessions, collaborative design spaces, engaging exhibits and networking opportunities.