John Fareed presents “From Invisible to Icon: How to Become an Expert in Your Industry” Keynote at the Asian American Hotel Owners Association’s Young Professionals Conference.

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In his keynote “From Invisible to Icon: How to Become an Expert in Your Industry”—based upon his book of the same title—Fareed shared with attendees the techniques used by professionals to successfully position themselves as experts, and detailed how this mindset can radically optimize both their business and individual brands. All attendees received a copy of his book. The conference was held at the JW Marriott in New Orleans, Louisiana.

“From Invisible to Icon” by John Fareed with Sean Hunter is available in hardcover [ISBN 9781481731225], softcover [ISBN 9781481731249] and as an e-book [ISBN 9781481731232] and is available via Amazon.com, BarnesandNoble.com, or your favorite bookseller.