HSMAI BB King2
HSMAI BB King

“Learn. Market. Measure. Repeat. Strategic Market Planning for the New World”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, presented the luncheon keynote at this month’s meeting of the Hospitality Sales and Marketing Association International’s Greater New York Chapter. The program title was “Learn. Market. Measure. Repeat. Strategic Market Planning for the New World,” and discussed his new step-by-step process for developing a strategic market plan that is arrived at through an integrated team process utilizing primary research, secondary research, competitive analysis, behavioral timeline development, and an inventory of the hotel’s current marketing processes and tools. The event was held at the B.B. King Blues Club & Grill on West 42nd Street.