Markus Boecker of Orbitz, John Fareed, and Sean Hennessey of Lodging Advisors at the Warwick Hotel, NYC

“Learn. Market. Measure. Repeat. Strategic Marketing Planning for the New World”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, presented the luncheon keynote at this month’s meeting of the Hospitality Sales and Marketing Association International’s Greater New York Chapter. The program title was “Learn. Market. Measure. Repeat. Strategic Marketing Planning for the New World,” and discussed his new step-by-step process for developing a strategic marketing plan that is arrived at through an integrated team process utilizing primary research, secondary research, competitive analysis, behavioral timeline development, and an inventory of the hotel’s current marketing processes and tools. The event was held at the historic Warwick Hotel on Avenue of the Americas.