“Learn. Market. Measure. Repeat. Strategic Marketing Planning for the New World”
John Fareed, Principal of John Fareed Hospitality Consulting LLC, presented the keynote at this month’s meeting of the Hospitality Sales and Marketing Association International’s Greater Philadelphia Chapter.. The program title was “Learn. Market. Measure. Repeat. Strategic Marketing Planning for the New World,” and discussed his new step-by-step process for developing a strategic marketing plan that is arrived at through an integrated team process utilizing primary research, secondary research, competitive analysis, behavioral timeline development, and an inventory of the hotel’s current marketing processes and tools. The event was held at Brauhaus Schmitz.