“Chatting for dollars: Social media and potential revenue opportunities”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, participated on a panel at the 4th annual Hotel Data Conference. The program title was “Chatting for dollars: Social media and potential revenue opportunities.” The panel discussed the importance of social media, how it is being utilized to engage guests, and the methods hotels and resorts are using to convert these interactions into bookings. The event, held at the Loews Vanderbilt Hotel Nashville, September 5-6, 2012, was hosted by STR and HotelNewsNow.com.