“John Fareed Speaks at HotelsWorld 2016”
John Fareed participated on a main-stage panel session titled “Branding Proliferation” at the HotelsWorld 2016 conference held today in Sydney, Australia.
The world’s top ten hotel chains now offer over 115 brands, over 30% of which didn’t exist a decade ago. The panel discussed the benefits these new brands bring to hoteliers in an increasingly crowded market and how consumers distinguish between, and value, hotel brands generally.
Other session leaders included the panel’s moderator James Chappell, Global Business Director, Horwath HTL; Georgina Woodley, Managing Director, BDRC Australia; Simon McGrath, Chief Operating Officer, Accor Pacific; and Karin Sheppard, Chief Operating Officer – Australasia, Japan & Korea, IHG.
The HotelsWorld 2016 conference was produced by HotelsWorld Australia and held at the Sofitel Sydney Wentworth.