“HSMAI Recognized JFHC with Two Gold and a Bronze Adrian Award”
The Hospitality Sales & Marketing Association International recognized John Fareed Hospitality Consulting LLC with two gold and a bronze Adrian Award for digital marketing excellence for its winning entries in the 59th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year’s contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.
The awards were presented in recognition of the firm’s digital marketing for Deep Water Cay, an upscale private island resort in the Bahamas, the Novotel New York Times Square, and the famed Sanctuary Camelback Mountain Resort and Spa, in Scottsdale, Arizona. The awards were presented during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 16th, 2016.
Additionally, our own John Fareed presented one of two Trend Spotlights during the ceremonies. The segment discussed experiential marketing, and Fareed shared examples from several of the 2016 Gold Adrian Award winners.
“Experiential Marketing is helping brands move the needle in a variety of ways… Pfister hotel used an augmented reality app to transform the entire location into an interactive experience for guests…Greyhound took the show on the road developing a Centennial Tour for two mobile museums… Lufthansa showcased its new regional menus with a themed food truck featuring samples of new dishes,” Fareed shared.
JFHC congratulates all of the winners.
HSMAI is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. John Fareed currently serves as Chairman of HSMAI’s International Foundation Board of Trustees.