The Foundation of the Hospitality Sales and Marketing Association International (HSMAI) today announced its 2015 Board of Directors.

HSMAI Foundation Executive Committee:

Chair: John Fareed, MSc CHME ISHC, principal, John Fareed Hospitality Consulting, LLC
Immediate Past Chair: Vail Brown, vice president, global sales & marketing, STR
Treasurer: Christine Hight, senior director, market research, Hilton Worldwide
Secretary: Theresa Lewis, Partner, Co-Founder, Fueled Insights

Board Members:

Douglas Abbott, director sales effectiveness, worldwide sales, InterContinental Hotels Group
Victoria Borton, general manager and senior vice president, Travel Media Group, USA Today
Michael Dominguez, senior vice president, corporate hotel sales, MGM Resorts International
Rick Garlick, practice lead, global hospitality and travel group, JD Power
Tammy Lucas, managing director, advertising & digital commerce, Best Western International
Brian Payea, head of industry relations, TripAdvisor
Cathy Hartman, consumer insights advisor, marketing and digital, Marriott International, Inc.
Betty Wilson, vice president, North America divisional sales, Starwood Hotels & Resorts

“I’m very proud of the opportunities, resources and tools the HSMAI Foundation brings to the hospitality industry year after year,” said John Fareed, Chairman of the HSMAI Foundation. “With the generous assistance of our partners and sponsors, we will continue to sharpen our focus on the latest issues and trends surrounding revenue generation and technology—the most important challenges sales and marketing professionals face today.”

Established in 1983, the HSMAI Foundation’s mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. As a resource for hospitality sales and marketing professionals, the HSMAI Foundation develops in-depth studies concerning industry trends and best practices. In addition, the Foundation sponsors the HSMAI Knowledge Center, a database of articles, presentations, templates, multimedia and other educational materials from industry leaders, and provides scholarships for students pursuing degrees in hospitality sales, marketing and revenue management.