“Global Trends In Social Media”

John Fareed, Principal of John Fareed Hospitality Consulting LLC, presented the luncheon keynote at this month’s meeting of the Hospitality Sales and Marketing Association International’s Los Angeles Chapter. The program title was “Global Trends In Social Media.” In this up-to-the-minute discussion, Fareed discussed why social media has become the single most important marketing tool for the hospitality, travel and tourism industry; reviewed the emerging trends and available tools; and demonstrated how hoteliers can use the latest in technology to build revenue and promote their business. The event was held at the Hotel Angeleno.