“We do not wish to be the biggest, but we do aspire to be recognized as the most respected hospitality marketing consultancy in the world.”

From 2005 through 2010, John Fareed was founder and managing partner of Fareed Zapala Koepke LLC, a full service marketing consultancy which provided advisory, creative, interactive, public relations, and media services to the hospitality industry.

This month the partners elected to merge with Anson-Stoner, a traditional advertising agency which serves numerous markets, rather than continuing as a niche marketing consulting firm. John Fareed is currently executive vice president of the Winter Park, Florida agency.

Over the past 17 years, John Fareed has worked diligently to acquire a number of highly regarded hospitality industry credentials; become a recognized industry expert and resource to the media; a sought after industry speaker, author and board of directors member; and most importantly, respected industry consultant.

In order to maintain these credentials and relationships, and continue to monetize his experiences, John Fareed established today the sole practitioner consultancy, John Fareed Hospitality Consulting, LLC (legally formed May 26th, 2010 in the State of Florida).