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STR, the global leader in hotel aggregate data and research, retained John Fareed Hospitality Consulting LLC to develop and implement a strategic market planning process.

STR and STR Global provide clients—including hotel operators, developers, financiers, analysts, consultants and suppliers to the hotel industry—access to hotel research including performance data, forecasts, annual profitability, pipeline and census information. The STR family of companies includes STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference, now in its fifth year.

STR has retained John Fareed Hospitality Consulting LLC to develop and execute an effective strategic market planning process designed to win awareness and position the organization for continued growth.