The primary purpose of the firm is to provide the necessary top-level hospitality consulting services that genuinely help national brands, lenders, developers, REIT’s, management companies, and owners maximize the value of their investments.

To be more concise, John Fareed Hospitality Consulting is globally recognized as the experts in new openings, turnarounds and repositionings.

The secondary purpose of the practice is to provide attorneys and insurers with industry focused expert witness and litigation support services, specifically as they relate to branding and marketing issues.

Ultimately, John Fareed Hospitality Consulting offers the best possible package of hospitality marketing consulting services. With more than 30 years combined experience, the team of professionals possesses a wealth of knowledge that allows a unique perspective and demonstrates a true understanding of the industry. They do what they say they will do, and will stop at nothing to ensure their clients’ desired outcomes are met or exceeded. To learn more contact John Fareed.


  • Strategic Market Planning
  • Product Development
  • Due Diligence
  • Pre-Openings
  • New Product Introductions
  • Positioning and Repositioning
  • Marketing Audits
  • Competitive Analysis
  • Market Share Analysis
  • Service Conceptualization and Implementation


“Strive to understand the marketing problem, grasp its full context, craft the solution, and maintain the vision, courage, resourcefulness, and persistence to see that solution through to fruition. Measure results along the way and make the necessary adjustments.”

This philosophy has led to a consistent return on investment for John Fareed Hospitality Consulting’s clients and is why the company has established a solid reputation in the industry as a trusted ally that delivers cutting-edge marketing advice to hoteliers around the world. To learn more contact John Fareed.


John Fareed, MSc ISHC CHME is an internationally recognized authority in the field of hospitality marketing.

He has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, and across the US, Canada and Caribbean. He has appeared as an expert on national television programs including ABC News, CNN and Fox News Network, in publications such as the New York Times, USA Today, and the Wall Street Journal, and has had articles published in numerous trade journals.

Fareed holds two postgraduates including a Master of Science degree from the Dublin Institute of Technology’s School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing a PhD—as well as professional designations from the Hospitality Sales and Marketing Association International [HSMAI] and the prestigious International Society of Hospitality Consultants [ISHC]. HSMAI recognized Fareed as one of the “Top 25 Extraordinary Minds in Sales and Marketing”, and he currently serves as President of ISHC and as Chairman of the Board of Trustees for HSMAI’s International Foundation.

Fareed is a frequent lecturer at some of the world’s best hotel schools including the Institut de Management Hôtelier International at the École Supérieure des Sciences Economíques et Commerciales, one of Europe’s preeminent business schools, in Paris, France.

Over the past twenty years, Fareed’s consulting clients have included Fortune 500 companies, brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers.

A published author, his personal branding book, "From Invisible To Icon—How To Become An Expert In Your Industry," is available via Amazon, Barnes & Noble, or your favorite bookseller. To learn more contact John Fareed.

Amy Mierzwinski, MSc CHDM

Amy Mierzwinski is Principal of John Fareed Hospitality Consulting, LLC. Prior to joining the firm, Mierzwinski held key positions with The Lacek Group, a specialty agency of Ogilvy & Mather based in New York NY, where she managed the Starwood Preferred Guest business; Denihan Hospitality Group also based in New York NY, serving as the property-level brand management and marketing department head for the Affinia Hotel Collection’s Fifty NYC and Manhattan NYC hotels; and Anson-Stoner based in Winter Park FL, serving as account manager for the agency’s hotel and resort clients including Islas Secas, Peter Island Resort & Spa, The Raleigh Hotel, Skytop Lodge, and Windjammer Landing Villa Beach Resort.


Mierzwinski holds a Master of Science degree in Hospitality and Tourism Management from the Rosen School of Hospitality Management at the University of Central Florida, a Bachelor of Arts in Communications from Florida State University, as well as a Certified Hospitality Digital Marketing professional designation from the Hospitality Sales and Marketing Association International [HSMAI]. She currently serves on HSMAI’s Digital Marketing Council.

In addition to providing her clients with the best possible package of hospitality marketing consulting services, Mierzwinski oversees the firm’s business development team. To learn more contact John Fareed.


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John Fareed Hospitality Consulting LLC
1800 Pembrook Drive
Suite 300
Orlando, FL 32810